The Healthcare Gamification Market size is set to exceed USD 40 billion by 2024; according to a new research report by Global Market Insights, Inc.
Market Overview and Growth Factors:
Increasing use of social media and smartphones coupled with rising adoption of gamified models through the healthcare should fuel industry growth over the forecast timeframe. Technological advancements for development of games for wellness adherence, patient engagement and outcome based medicine will further stimulate the business revenue.
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Growing awareness towards personal health and preventive measures, rising shift from disease-curing to disease prevention approach, mounting use of wearables that continuously collect health and contextual data will fuel the healthcare gamification market size. Initiatives to improve patient medication compliance coupled with customized treatment based on result tracking to enable ongoing patient education and engagement will result to exponential growth of industry.
Lack of understanding towards patient behavioral psychology and gamification features, difficulty in long term user engagement, low out-of-pocket healthcare spending in developing economies and cost related with some games may hinder business growth.
Exercise games segment should grow at lucrative rate owing to increased awareness about fitness games and their effects on brain health and human health. Intensified use of various casual games especially in diabetes patients and patients with Alzheimer’s disease should fuel the segment growth.
Disease prevention segment will grow at a significant rate during the forecast timeline owing to increased motivation among users looking to improve their health. Increasing demand for apps that helps users interpret, understand, gain motivation and act on their data coupled with user engagement and long-term motivation will further the industry revenue.
Enterprise segment will witness significant growth during the forecast period due to rising employer initiatives towards employee health and employee engagement. Motivational techniques through collaborative features from social networks, online games, and personalized feedback to encourage individuals to remain active will propel the business size.
U.S. healthcare gamification market should grow at a significant rate over the forecast period. Increasing use of gamification model that consents designing of an all-inclusive game which can work well for any system will fuel the industry share. Rising push towards electronic health record with developing mobile technology to support work force and all players in the Canadian Healthcare arena will fuel the Canada healthcare gamification market size.
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Australia healthcare gamification market will witness robust growth over the forecast period. Growing impact of online interventions for mental health, effectiveness of games for depression and improved engagement through game-based motivational dynamics in the country should augment the market growth in the coming years.
Some of the prominent industry players are Fitbit, Ayogo Health, Microsoft, Bunchball, Akili Interactive labs, EveryMove, Hubbub Health, JawBone, Mango Health, and Nike. The industry participants adopt various strategies such as investments, new product development and technological advancement to expand their market position and product portfolio. For instance, in March 2017, Mango Health, announced a strategic investment from Express Scripts, wherein clients have access to mobile apps by Mango Health, which allows users to track their habits, medications and boost medication adherence through raffles for rewards.