EU’s latest measures to impact the product spectrum of ADAS market

Prominent contenders of ADAS market, that is persistently being channelized by regulatory improvisations, recently came across a list of mandatory roll outs imposed by the European Union. Reportedly, under the revised framework, the European Commission has enlisted eleven safety measures that all new cars must be fitted with by 2021.

For the uninitiated, driver assistance safety systems are playing an increasingly important role in modern vehicles, as they ensure the safety of drivers, passengers, and pedestrians. In line with a similar thought process, the latest EU proposal claims to mandate features like AEB (autonomous emergency braking), fatigue monitoring systems, and lane-keep assistance in all new vehicles within the next three years. For ADAS market players, this is a vital pointer that should be taken into consideration, cite analysts.

Reportedly, EU’s improvised regulatory measures could also push the introduction of another groundbreaking feature in cars – over-ridable intelligent speed assistance.  This breakthrough system in conjunction with the traffic sign recognition camera and speed limiter, can automatically set a car’s top speed in sync with the road’s speed limit.

As per experts, EU’s latest initiative undoubtedly depicts the extensive regulatory vigilance that Europe ADAS industry is presently characterized by. This is perhaps due to the increasing incidences of road accidents in Europe, they further state. If sources are to be believed, this chain of new safety measures brought forth by the administrative body is to curtail the surging rate of road collisions. It has been speculated that if these roll outs become successful, they could save nearly 38,900 serious injuries and 7300 casualties over the coming decade.

In a statement last Tuesday, the executive director of PACTS (The Parliamentary Advisory Council for Transport Safety) stated that the new regulations would not be requiring any governmental investment. He further added that the implementation of these systems can prove to be lucrative for the government, given the huge expenditure that road accidents and casualties demand. Estimates claim this value to have been pegged at nearly GBP 36 billion in 2016 for UK.