AkzoNobel’s latest color range to debut in intumescent coatings market

AkzoNobel, the global paints & coatings major, has another innovation up its sleeve that may challenge the giants partaking in intumescent coatings market share. The company has scarcely presented its latest research results related to color and style trends for wood coatings, at the High Point International Home Furnishings Market, 2017. Reportedly, the event comprised a fascinating display of the latest trends in cabinetry, building products, furniture, and flooring to a group of product developers, manufacturers, and designers working across the wood industries.

For the uninitiated, AkzoNobel is one of the most prominent players of intumescent coatings industry, and is renowned to manufacture vital everyday paint and chemical products that would find applications across numerous end-use domains. An inherent producer of bulk and specialty chemicals, the company strives to bring about innovation, as is depicted by its latest move to present a novel collection of trendy colors and styles, cite experts.

The Color Trends Manager for the company’s Wood Coatings business, Robert Haley, took the liberty to present the latest color and designs that were forecast to emerge as the prospective trends in intumescent coatings market the following year. The presentation focused on four wood coating finishing trends, namely, pearl & metallic, opaque, historically modern, and reclamation (weathered, raw finesse).

Haley’s presentation was reportedly held at a gathering endorsed by AkzoNobel itself, and witnessed a high profile audience of close to 200. The presentation also witnessed a snapshot of the 2018 AkzoNobel Color of the Year that would be used in cabinetry, building products, furniture, and flooring.

Incidentally, the 2018 AkzoNobel Color of the Year has been awarded to Heart Wood, which, according to designers, can be used in a measured tonal value and seamlessly expressed on various wood substrates. This would provide product designers with a broader palette to work with, on the grounds of which experts cite that Heart Wood would certainly stir embers in the product landscape of intumescent coatings market.