Increasing geriatric population, growing disposable income and rising prevalence of kidney diseases such as chronic kidney diseases,bladder infection and othernephrologic injuries will drive global disposable incontinence products market size.
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According to National Association for Incontinence, about 25 million people suffer from urinary incontinence in U.S., while 200 million people suffering globally. Globally, women are at higher risk than men. Furthermore, the global rise in diabetic patient population will boost disposable incontinence products market share.
Innovative customized products are extremely effective and efficient in preventing accidents of leakage. They are manufactured as inconspicuous as possibleenabling an incontinent patient live a fully active life without the fear of having an embarrassing accident in public.The market has paved way for well-designed and engineered products which not only look good but are also effective in management and control of urine leakage.
Increasing awareness has played a significant role in market penetration with growing acceptance of incontinence products by consumer as well as general public. In U.S., companies such as Kimberley-Clarke have used celebrity endorsements to promote incontinence products for females. The fact that, more number of people are accepting the social stigma associated with incontinence products will ease disposable incontinence products market penetration during forecast period.
Continuous usage of incontinence products was found to have developed rashes in patients resulting in various skin diseases.The severity of side effects associated its continuous use and higher treatment cost is anticipated to contain market growth during forecast timeline.
U.S.disposable incontinence products market growth is attributed to rapid rise in adoption of home health care products. Home health care products account for over 60% of industry revenue. High healthcare expenditure and increasing acceptance of incontinence products will acceleratedemand.
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Europedisposable incontinence products market share, with its high number of geriatric population dominates the industry in terms of revenue. It is estimated that 25 million suffer from overactive bladder in people exceeding 40 years of age.Increased life expectancy in the most of the developed countries will fuel growth.
APAC incontinence industry will be driven by China, Japan, Indiaand South Korea. India is set to witness growth owing toincreasing population, improvement in healthcare facilities, better life-style, and more adaptibility of incontinence products.Japan and South Korea, with their advanced diagnostic service landscape are expected to foster regional revenue.
Emerging countries such as Brazil, South Africa, and Argentina has a potential growth opportunity for incontinence market owing to the huge population base of incontinent patients and limited access to such products and the associated healthcare facilities. The Middle-East countries such as Saudi Arabia, Kuwait, Bahrain owing to their highest diabetes prevalence rates, are anticipated to emerge as one of the potential markets for incontinence products.
Some of the major players in this industry are C.R. Bard, B Braun Melsungen AG, Kimberley Clark Group, Covidien, Coloplast, First Quality Enterprises Inc, Medline Industries Inc, Svenska. The key market players are constantly searching for novel products to expand their product portfolio, increase market share, and build more customer base.
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