Esterquats Market in Asia-Pacific is projected to boom continuously in the near future owing to the increasing income and standard of living of the people in the region will continue to endure as the rapid expanding as well as the largest market for esterquats, due to the increased use of fabric softeners driven majorly by rising awareness among customers regarding the use of environment-friendly products such as esterquats in manufacturing of fabric care and personal care products. North America is the biggest market for esterquats due to its high penetration in the fabric market. The presence of large players in the region has led to the expansion of esterquats market size over the previous years.
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Esterquats Market size is expected to grow at a considerable rate of CAGR in the forecast period owing to the growing awareness for the use of fabric softeners globally. Esterquats, are quaternary ammonium compounds with two long fatty acid chains and two weak ester bonds. These are new generation substitutes for dialkyldimethylammonium (DHTDMAC) salts which increases the longevity, durability and the quality of the fabric.
Growing consumer awareness and increased per capita income of the consumers is propelling the esterquats market size globally. Developments in technology and requirements for high-performance and minimal-cost products have led to the acceptance of esterquats for fabric softeners manufacturing. The creation of the product has almost replaced the use of DHTDMAC in fabric softeners due to its toxicity and high exposure levels. The eco-friendly properties of esterquat will also positively drive the product market size to an upward trend.
The product can cause skin irritations and allergies in a person if touched directly. Proper safety measures are required to be taken before the esterquats usage or it may cause harmful skin diseases which might prove to be a hindrance for the esterquats market size in the projected timeframe. However, growing youth population in emerging economies, employment rate, urbanization and improving per capita income are expected to endorse the use of hair care products over the forecast period. Therefore, mounting hair care market is one of the major opportunity for the industry. Rising awareness regarding the use of health & beauty care products is expected to enhance the product demand by 2024.
Esterquats are of two types i.e. dry and liquid. Dry esterquats are majorly used in dyeing and other industrial applications. Whereas, liquid esterquats have their major applications as fabric softeners and in personal care products such as hair care products. The product share for liquid
Esterquats is maximum, since product’s more than 60% application is claimed by fabric softeners. Modern day fabric softeners are positioned in the washing machine. When the clothes are being washed or dried the softeners run a positive charge, providing a thin coat on the clothing fibers and eliminating the static on the clothes to make them smell better and look fleecier.
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Esterquat’s major applications include fabric softeners, in personal care products and in various other industrial applications such as dyeing and antistatic activities. Approximately one-third of all cationic surfactants are used to produce fabric softeners. Modern textiles need modern treatments and esterquats in fabric softeners delivers best softening performance, outstanding stability and a constant level of high quality. Cationic surfactants adhere well to natural fibers such as wool, cotton etc. but less for synthetic fibers. According to the Federation of Indian Chambers of Commerce and Industry (FICCI) the current global clothing market is worth USD 1.7 trillion. EU, USA & China are the world’s largest apparel markets with a combined share of approximately 54%. This upward trend of the clothing market will propel the esterquats market size globally by 2024.
Major esterquats market size contributors present are and AkzoNobel, P&G, Colgate-Palmolive, Chemelco International, Solvay Group, Evonik Industries, Berkshire Hathaway Inc., Dow Chemicals, Italmatch Chemicals, Kao Chemicals etc. Organisations such as AzkoNobel is involved in the capacity increment for catering swiftly growing demand for esterquats in industrial applications.
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