Yeasts are kind of fungus obtained from molasses that is a by-product of sugarcane. They are of two types namely, instant and active. The former type has fine texture with small granular structure. The processing of both types is similar but former is crushed more fine relative to active dry. These are produced in form of fine vermicelli at low temperature under controlled conditions. Addition of enzymes improves the rise time and loaves can be shaped better after kneading. It is used in bakery, brewery and pharmaceutical segment.
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Major restraint for dry yeast market is its harmful effects on body. The product when eaten in raw upsets the digestive system by causing acidity. Further, yeasts such as candida can cause inflammation in bloodstream and organs. It robs nutrients like iron and other minerals thus making blood acidic. Such factors may restrict instant dry yeast market growth.
Instant dry yeast is used mainly in fermentation and clinical research. Fermentation has larger share owing to its use in food and beverage industry for bread, beer and wine. These are used in pharmaceuticals for manufacturing of medicines like insulin and hepatitis B vaccine. The end users for instant dry yeast market includes bakery and brewery. Increasing production of wine will support the industry growth as they are widely used in brewery production.
Distribution in instant dry yeast market is done through various distribution channels that includes super & hypermarkets, medical & convenience stores and online retailers. Medical stores have larger share due to its increased application in pharmaceutical industry.
The supermarket has substantial share as urban and semi urban population prefer these owing to convenience it offers in terms of shopping & product availability and better comparison across different segments. With the advent of fresh players in the industry such as Walmart and metro cash & carry the trend for superstores will grow in forecasted period. Convenience stores also have significant industry share with increase in local product demand for bakery industry. With the increase in online platforms, discount offers and easy delivery, there has been a rise in online sales.
North America has a major share in global instant dry yeast market with rise in brewery industry. Changing consumer lifestyle and stress level has further increased the industry demand.
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Asia pacific is the fastest growing region for instant dry yeast market owing to increase in population and change in food consumption trends. Consumers are switching from rice to wheat based food such as breads due to health-related benefits.
Europe led by Germany and France has substantial share due to its application in bakery and pharmaceutical industry. There has been a healthy growth in pharmaceutical industry that in turn has increased instant dry yeast market growth.
Instant dry yeast market is consolidated with less number of companies controlling a large industry share. Some of the major industry players include Lesaffre, Asmussen, Hagold Hefe, ACH Foods, Lallemand, Fleischmann’s Company, AB Mauri Food, Angel Yeast company and Pakmaya to name a few.
Companies are adopting various strategies to increase their share in instant dry yeast market globally which includes new product launch, merger and acquisition. For instance, Lallemand acquired Mascoma Corporation, a leader in bioconversion products to increase their production by overtaking its technology and research & development facilities. This acquisition will help the company to expand its geographical presence and increase its product offerings.
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