ISL teams up with Facebook to launch augmented reality masks

In what may seem to be a rewarding move in pleasing the FC fans, the Indian Super League has reportedly announced its partnership with the social media giant Facebook to present augmented reality masks for its latest season. Reportedly, the ISL has become the first entity in India to implement the AR technology on the gigantic social media platform.

Sources reveal that this initiative will provide fans with unique experiences to demonstrate their support for their favorite club. If reports are to be believed, the state-of-art 3D facemasks will enable fans to exhibit their club’s color, anthem, and logo to photos and videos using Facebook’s AR camera.

Meanwhile, ISL’s collaborative venture to exploit the perks of AR technology, as speculated by industry experts, will have a significant impact on the regional augmented reality market share. Analysts further anticipate the launch of AR masks for ISL 2017-2018 to pave a more opportunistic way for AR industry players with regard to brainstorming more such innovative approaches to enhance customer experiences.

For the uninitiated, ISL was founded on 21st of October 2013 in partnership with Reliance Industries, IMG, and Star Sports with the intention of increasing exposure of football sport in India. In context, the association is expecting huge boost in its popularity and attention by disrupting into the AR market and bringing forth the technology to masses. ISL’s idea of launching host of innovative interactive fan experiences was also reflected in its former move, where the entity, during its fourth season partnered with Twitter to take fans on a journey across all the venues and offer real-time updates on the season.

Reportedly, ISL – Facebook ventured AR masks will be available to the fans of all the 10 Hero ISL Clubs globally.