Oral Care Market size is projected to experience significant growth from 2017 to 2024.
Increasing global prevalence of oral diseases such as periodontal disease, dental cavities and caries will drive oral care market growth. Oral diseases are increasing due to poor hygiene, unhealthy diet rich in sugars, growing consumption of harmful substances such as tobacco and alcohol. According to WHO statistics, approximately 60 to 90 percent of school children and nearly 100 percent adults suffer from dental cavities. About 15 to 20 percent adults aged between 35 to 44 years are affected by severe periodontal disease.
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Increasing geriatric population will serve to be a high impact rendering factor. Elderly people are at a higher risk of acquiring oral diseases owing to increasing bone loss with age. Growing public awareness regarding importance of maintaining hygiene due to various programs and initiatives will augment industry expansion. For instance, National Oral Health Programme organized in association with Indian Dental Association for promoting healthy behavior and effective dental practices.
Technological advancements will further propel industry growth. For instance, in June 2016 Philips launched new bluetooth enabled Sonicare FlexCare Platinum Connected electric toothbrush which tracks peoples brushing in real time and ensures compliance with dental professional’s advice. Pressure of intense competitive pricing experienced by industry players may impede the oral care growth to some extent.
Based on product, the industry can be segmented into toothbrushes, mouthwashes/rinse, denture products, toothpastes and dental accessories. Toothpastes accounted for the largest share owing to high usage and repurchase rates. Most dental professional recommend brushing twice daily leading to higher toothpaste usage. Availability of toothpastes in various forms such as pastes and gels along with different colors and flavors will stimulate demand. Toothbrushes are will exhibit lucrative growth owing to introduction of advanced technologies such as electric and bluetooth enabled toothbrushes that provide better cleaning. The distribution channel segment includes consumer stores, online distribution, retail pharmacies and dental dispensaries. Consumer stores held significant revenue share due to widespread presence.
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U.S. oral care market will witness significant growth over the forecast timeframe owing to increasing prevalence of dental diseases. As per CDC statistics, approximately 31 percent adults aged between 20 to 44 years suffer from untreated dental caries. Increasing geriatric population and adoption of technologically advanced products will further escalate demand.
UK is slated to exhibit profitable growth owing to increasing prevalence of tooth decay and growing awareness regarding oral health. Dental problems are increasing in the country due to high intake of sugary soft drinks among children. As per Oral Health Foundation data, percentage of children admitted in hospitals due to tooth decay have increased by about 20 percent between 2010 to 2015. Initiatives such as National Smile Month which promotes oral health by advising masses to brush teeth twice daily will propel growth.
India oral care market will witness robust growth during the forecast period owing to increasing incidence of dental caries, presence of large population base and growing elderly population. Growing awareness about hygiene owing to various government and non-government initiatives will fuel industry growth. For instance, Colgate Palmolive organized Oral Health Month 2016 for sensitizing the public about the importance of oral health. Increasing disposable income will further augment industry expansion.
Some of the prominent industry players include Colgate-Palmolive, GlaxoSmithKline, Procter & Gamble, Church & Dwight, High Ridge Brands and Koninklijke Philips N.V. The industry participants adopt strategies such as acquisitions and new product launch in order to strengthen their market presence. For instance, in January 2017, High Ridge Brands acquired Dr. Fresh LLC which has enabled the company to expand its product portfolio into oral care category.