The product is a substitute for plastics which makes it a preferred choice for packaging industry. High quality packaging for branded products has added to the demand for virgin paper packaging. Another factor which has propelled the demand of the product market is the cost involved in recycling of paper. Without the use of virgin fibers from trees, the paper cycle maintenance is difficult as recycled fibers degrade after some time. This has upscaled the demand for the product in the market.
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Due to the requirement of high quality paper grades such as fine paper, recycling of paper is not suitable which escalates the demand for virgin paper. Increase in per capita income of people and retailers promoting the use of kraft paper bags have also driven the overall growth of the product industry. The light weight nature of the product allows it to be transported efficiently which has boosted the demand of the product. Durability, high strength, extended life, and better resistance to humidity are some of the advantages of virgin paper packaging.
Virgin paper also referred as regular paper is made from fresh cut trees. To manufacture one ton of chemical pulp for virgin paper, more than four tons of trees are required on an average. Virgin fibers can be obtained from alternative fibers and agricultural by-products. Paper manufacturing needs continual infusion of fresh virgin fibers as the recycled fibers fray from repeated use. Virgin paper is a high-quality material used for packaging as it has high strength, better opacity and printability. It is primarily manufactured with the pulp of fir, pine or spruce without using any recycled content. Virgin fibers are necessary to replace recovered fiber loss during deinking process and to maintain characteristics such as brightness in paper grades. Virgin containerboard is used in corrugated packaging.
The product market can be segmented on the basis of type, end-use industries and regions. Based on type, the product industry can be divided into semi-extensible kraft paper, fully-extensible kraft paper, high performance kraft paper. Based on end-use industries, the market can be segmented into food & beverage, chemicals, construction materials, automotive, electronics and animal feed.
Based on region, the product market can be segmented into Europe, Asia Pacific, Latin
America, North America and Middle East & Africa. North America has dominated the product market due to the high disposable income of consumers. Europe and Asia Pacific are likely to witness a considerable growth owing to the development in emerging economies and companies investing more in eco-friendly packaging techniques. Latin America and Middle East & Africa are likely to observe a decent growth due to the growing environmental concerns.
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Some of the major competitors in this industry are Stora Enso, WestRock Company, ITC Ltd., Gascogne Papier, JK Paper Ltd., KapStone Paper and Packaging Corporation, Natron-Hayat d.o.o., Horizon Pulp & Paper Ltd., Cascades Inc., Mondi plc, etc.