IBM & Apple launch AI service to simplify app creation for customers

Apple Inc. and IBM, two of the most reputed technology companies, have apparently joined hands to deliver a novel AI service to their end-users that would help them create new apps conveniently. According to reliable reports, the service is the extension of a four-year contract between both the firms, which had led to the creation of corporate applications for Apple’s consumer electronic devices such as iPad and iPhone.

Prior to this deal, the tech giants have already jointly developed applications for healthcare professionals, which assisted them in tracking medical information. Reportedly, the development of these apps for the healthcare sector had enabled medical care staff to share the vital information with their colleagues.

Analysts have attributed the success of the relations between the two global tech firms to Apple’s advanced consumer tech expertise combined with IBM’s robust enterprise technology. The strategic alliance is speculated to be mutually beneficial for both the companies with IBM able to sell corporate apps, which are developed & designed in collaboration with Apple, for mobile users. In addition, the partnership is likely to support Apple’s business objectives of accruing substantial revenue through the sale of the mobile devices such as iPhones & iPads.

Mahmoud Naghsheineh, General Manager at IBM, has stated that the firm had sold more than 800 corporate apps to various sectors with the help of its alliance with Apple. He even claimed that both the firms have created 100 apps that have the ability of fulfilling the business requirements of transport, travel, and retail sectors.

With the introduction of the new AI service referred as Watson Services for Core ML, IBM and Apple are not only strengthening their business partnership, but also promoting corporates to create new apps to satisfy their business needs. The vice-president of OS product marketing division of Apple Inc., Brian Croll, has also announced that the new service will inspire the production of next gen intelligent enterprise apps.