Renowned electronics giant, Thomson, apparently has re-entered the Indian smart and sustainable technology industry, with its absolutely new range of smart LED TVs, in a bid to compete with its contemporary rivals like Vu and Xiaomi. If reports are to be relied, the company would be launching three models in India by its regional licensee brand Super Plastronics, with price range starting from INR 13,490 for its 32 Inch TV.
Incidentally, the venture seems to be along the heels of Thomson’s long-term plan of pegging the title of number one smart TV brand in the regional smart and sustainable technology market. In fact, according to the CEO of Super Plastronics, the France headquartered company plans to procure 6% to 7% of the overall TV market share. Reportedly, the organization has made an investment of nearly INR 150 crore for upgrading the manufacturing facilities at its three units in India- Jammu, Noida, and Una.
Apart from Xiaomi and Vu, Thomson apparently is ready to lock horns with other three bigshots in the market- Sony, LG, and Samsung, which collectively account for 90% of the overall industry share. In a bid to gain advantage in the competitive terrain, the company has further diversified its portfolio in smart and sustainable market with the launch of two other models- smart TV of 40 inches and 43 inches, priced at INR 19,990 and INR 27,999 respectively.
Reportedly, Thomson has also entered into an exclusive agreement with Flipkart to commercialize its products via e-commerce platform. In fact, for the records, the organization currently holds five brand license agreements globally for tapping China, Europe, US, and Africa markets.
As per the official confirmation, Thomson also has a plan of bringing onboard one more manufacturing line of LED TV in the next quarter, to offer Indian customer products that are of global standards.