In a bid to strengthen its footprint across the mobile gaming industry, the American mass media & entertainment conglomerate Walt Disney, recently unveiled that it has joined forces with the leading mobile gaming firm Jam City. Reportedly, Disney has inked a multi-year video game development partnership with Jam City and will be expecting its foray into the expanding gaming sector.
As per sources, the deal additionally implies that Jam City will be gaining control over Glendale, a mobile game studio based in California, which is also in charge of Disney’s popular ‘Emoji Blitz’.
If reports are to be believed, Jam City is now authorized to develop new games under Walt Disney Animation Studio and Disney’s Pixar umbrella. As a result of the first collaboration, the duo is expected to launch a recreation based mostly on Disney’s “Frozen” sequel.
Disney’s association with Jam City has taken place during a period when mobile gaming sector is witnessing tremendous growth, while creating lot more room & demand for Disney games, cite sources familiar with the matter. Estimates claim that the mobile & tablet gaming accounted for a significant 47% of the global gaming market this year.
According to Kyle Laughlin, Senior VP of Disney’s games and interactive experiences, the buzz-worthy partnership is aligned with a brilliant approach to change to an authorized game business and promotes working with ace developers to produce enchanting games based on Disney’s unique stories and characters.
Jam City, for the record, is amongst the brightest contenders in the gaming market, with popular franchises such as Cookie jam. Chris DeWolfe, Jam City CEO and co-founder of social networking platform MySpace, deems Disney as the perfect partner for the company, given the robust expansion of mobile technology in the gaming industry.
In the current scenario, Jam City’s alliance with Disney is being seen as a spectacular development in the mobile gaming space. The deal is also likely to improve the social aspect of mobile gaming with more player-vs-player elements in the sector.
